Our story
The idea for NovahJoy first blossomed while I was pregnant with my son, Novah, during my time at university. As I prepared to welcome him into the world, I began dreaming of clothing that would be as safe, soft, and gentle as the love I felt for him.
After Novah was born, that dream became a reality. NovahJoy was created not just as a brand, but as a reflection of my journey into motherhood — built on the values of comfort, care, and sustainability. Every piece is thoughtfully crafted from 100% organic, eco-friendly materials to keep little ones safe, while also protecting the world they’ll grow up in.
At its heart, NovahJoy is about more than clothing. It’s about creating joy-filled moments, giving parents peace of mind, and celebrating the beauty of childhood. With each design, I carry forward the promise I made to Novah: to create a brand that is conscious, kind, and full of love.
